“Do not grow weary searching for your advantage by giving advantages to others,” said Roman emperor Marcus Aurelius. More and more companies are now looking to have just one agency contact. The advantage: it saves time and it’s efficient. It’s the lead agency that then coordinates work in all markets and implements the strategies. Together with our contacts in other owner-owned agencies, we are able to offer our customers this added value across Europe, in many Arab countries, in North America, Australia and in several Asian markets. We have been working together successfully with some of these foreign agencies for upwards of seven years.